It will produce a fire hose of transactional data.” Gibu Thomas, who is Walmart's senior VP of mobile and digital media and appeared at the Source14 conference in San Francisco, said: “We view this as a platform. Receipts can also be scanned via QR code. If the customer has an account, the phone number will sync the transaction details to his or her account. With the store able to see a full purchase history, product offers and marketing can then be more targeted towards the individual.Īt checkout, a customer provides a mobile phone number into the debit card reader, selects e-receipt and opts in to receive a free text message after the transaction is processed. The idea is, unlike emails that may get lost in customer’s inboxes, the e-receipts get sent straight to their mobile app and users are then able to interact and get their in-store and mobile experience personalised. United States retail conglomerate Walmart is introducing e-receipts to revolutionise and personalise mobile marketing.Į-receipts and loyalty schemes have been around for some time, with Tesco clubcard being a prominent example, and other companies do have plans in place, but Walmart are the first store to start rolling out the program.
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